Evaluation Activity 1: Nine Screen Shots

Frame #1:

The first screenshot (top-left) is one of the many title screens used throughout our final media piece . The titles are featured on all three pieces (TV Listings Mag, Billboard and Soap Trailer) so that it becomes easily recognisable for the audience. The font chosen is maintained in all three pieces I created as it is easy enough for the audience to read and is also basic but does offer something different from the default font.

Frame #2:
The second screenshot I chose (top-middle) features one of our chosen locations. The location I chose to feature in this post was a key one for the 'drug' storyline which featured two of our key characters. Rather than having one communal location, we decided to have something different and base our soap around three places to give the audience a break from the ordinary and hopefully save them from becoming bored. The reason for me choosing to feature this image is because it was one that we felt would allow our audience of 16-24 year old to interact with the most. The two other locations featured in the trailer were a town centre, a characters house and also a local street as all successful soaps are based in and around the same area.

Frame #3:
The third image (top-right), is one showing the title of our soap. We chose the title 'Bargroves' after hours of deliberation. Several names were suggested but none really captured our imagination. After looking at several current soaps, we noticed that they are mainly named after the location of filming (Eastenders: in the East End, Coronation Street: a street named the same etc.)

Frame #4:
As our soap is aimed at the younger generation, we wanted props that fitted there age. What with younger people being constantly match with new, more advanced forms of digital technology, we wanted something that would fit in with that and as a results my image features what was at the time the new Samsung Galaxy Note. We used this as a key prop as it was a way of indicating any communications between characters to the audience. As you will notice, on the screen of the phone is a text message received from an un-known number reading: 'Meet in alley @ 4'. Being sent from an un-known number adds to the sense of unease as the audience would be un-aware of what is happening and who is involved.

Frame #5:
The fifth frame of the nine (middle) is one that shows one of the storylines we used. The reason we settled in include a storyline like this is because in all soaps there is something bad happening that gives the audience something to talk about. As well as this, the younger generation (both our target audience and chararcters) are linked with the use of drugs on a daily basis. Using a storyline like this enable the audience to relate to the soap much easier.

Frame #6:
The sixth frame shows the effects used. All throughout the editing phase of our final piece, we used effects that enhanced the overall feel of the trailer. For example, in the screen shot you can see (the drug deal: a switch between Philip and Alexander) we used slow-motion, vignette and also an effect called cold steel which changed the colours of the screen as our way of getting the effects of drugs (impaired vision) expressed to the audience. Effects and transitions were used throughout the entirety of our trailer making it look a lot smoother and also far more professional.

Frame #7:
Our way of introducing the characters was to allow the audience to 'get into there heads'. By doing this we instantly create a bond between the audience and characters as they are able to relate to them in a way that they feel only they can. They are then able to become more involved in the soap as they would feel like it is there lives being shown on national TV. Just to make sure the storylines involving those selected characters was clear we included several title-screens at each change showing what the next would be. Each of the storylines we used can be related to our target audience in different ways, but the screenshot used was the one that I felt had the biggest relation to me. Mark coming out of the betting shop and screwing up a lost bet slip symbolises the money 'wasted' by teens who are considered to be poor with money.

Frame #8:
Frame eight, is one that show one form of special effect we used. During our trailer this effect features during the drug scene with Philip and Alexander. The Vignette was used to create a warn out effect on the borders of the screen. This was again, as mentioned in frame 6, was to give the impression of the effects drugs can have on your vision.

Frame #9:

The final of the nine frames shows the institutional information. This particular screen shot shows the BBC Logo, Soap Name, Time and Date. This information was included to inform the audience of just when and where they can see the show.