Evaluation Activity 2: Voiceover Script

SCRIPT

The common elements we used were done to create some synergy between our pieces. On my poster and TV Listing magazine were the three main characters so I could introduce them as soon as possible to the audience.  These also feature in the trailer.

Philip- Left on the poster- is one of the most important characters in his role of the drug dealer. It is assumed young people have tried or would try drugs. He is however made to look very non-stereotypical in his appearance. Edward- pictured in the middle of the three- also has a vital role in the trailer as he would be the main character.

Within our trailer we included three narratives; the drug dealing, family issues and financial issues. I have tried to get each of them shown on both the mag cover and the poster by using photo’s of the characters involved.

They attracted the audience as they could relate to each one as they are all associated with young people.

One of the main soap conventions we tried to create to use within our soap trailer was a recognisable theme tune. We have also attempted to interlink the three storylines to show that all of it is happening within one small community. One of the final conventions we used was social realism. When creating our storylines, we tried to create ones young people would be able to easily relate to. On my poster and TV mag the characters look contemporary and are wearing up to date clothes.

The synergetic features I used in both the mag cover and the poster but not in the trailer were the colours white and grey for the stencilled fonts and the useof the images.

As a whole, I feel that the campaign- trailer, mag cover and poster- are all very effective. Each piece individually looks interesting as they offer something different to the usuall items you would find for the soaps. The TV mag cover is different in that the fonts and clours used wouldn’t normally be found on a mag cover. The poster is also different as the BBC don’t often create posters advertising there shows so seeing one makes an interesting change.

Please Note: Due to some technical issues I was unable to export the video with the trailer however the TV Listings Magazine cover and Billboard poster remain.